EDUInsight.com
"Covering Innovation and Best Practice in Online Student Communication"
Journal of College Student Retention and Recruiting for both On-Campus and Online Universities
"Interviews with experts in the field of higher education"
EDUInsight.com
Has e-mail peaked?
- The Chronicle of Higher Education asksis email for old people?
- According to a 2005 Pew Internet and American Life study, almost half of Web-using teenagers prefer to chat with friends via instant messaging rather than e-mail.
- Business 2.0 describes a comScore report that statesteen e-mail use was down 8 percent, compared with a 6 percent increase in e-mailing for users of all ages.
Archived Articles
People with Impact - Interview Highlights
Each week EDUInsight features interviews with today's higher education thought leaders. Highlights of these interviews are listed below with links to the full interviews. Join us each Monday for a procovative new perspective on higher education marketing and administration.
Improving student attrition rates
As the CEO of EducationDynamics and the driving force behind the upcoming National Dialog on Student Retention Conference, Steve Isaac recognizes the importance of working toward improving student attrition rates at institutions of all types. In the following interview, he shares his insights on rising student attrition rates and what can be done to encourage persistence to degree completion.
Continue to Steve Isaac's full interview.
Non-traditional student retention
As senior vice president of product development of EducationDynamics’ Enrollment and Retention Services Division, Peter Tomassi leverages the his in-depth understanding of Web-based communication and engagement to create smart tools for managing enrollment and retention in higher education.
Continue to Peter Tomassi's full interview.
Identifying students at high risk for attrition
Dr. Adam B. Troy is the Director of Research within the Enrollment and Retention Services Division of EducationDynamics. He holds an M.S. and Ph.D. in Psychology from the University of Miami, and his research has been published in peer-reviewed, academic journals including Personality and Social Psychology Bulletin and Psychological Reports.
Continue to Adam Troy's full interview.
Innovative loan programs
Dr. Ralph Ferguson, Associate Dean of the Graduate School, discusses the Gelin Emergency Loan program and comments on the importance of engaging in dialogue with students regarding their borrowing histories.
Continue to Ralph Ferguson's full interview.
Key components of great study abroad programs
Dr. Mike Woolf is the President of the Foundation for International Education, a London-based non-profit educational organization providing customized partnership programs and individual student enrollment programs in London, Dublin, Madrid, and Tuscania for undergraduates. In the following interview, Dr. Woolf shares his insights on key components of great study abroad programs and the rampant hyperbole that often pervades the industry.
Continue to Mike Woolf's full interview.
Insight into the modern college student
Dr. George Walker is considered a national thought leader with extensive expertise in the areas of student engagement and retention. In the following interview, Dr. Walker provides insight into the modern college student—who they are and what they want—and discusses the techniques universities can utilize to retain them.
Continue to George Walker's full interview.
Cost-effective strategies to boost lead quality and conversion
Angela Siegel, online marketing manager at Grand Canyon University and veteran marketer in the higher education field, to share her insights about the increased attention that has been paid to higher education marketing strategies as marketing and student affairs officers grapple with new challenges.
Continue to Angela Siegel's full interview.
Best Practices to Gain, Maintain and Retain Adult College Students
Carol Aslanian is considered a national authority on the characteristics and learning patterns of adult students and access to higher education for place-bound and time-bound students. An upcoming panelist at EducationDynamics’ National Dialog on Student Retention, Ms. Aslanian shares her insight on the best practices in the retention of adult students in the following interview.
Continue to Carol Aslanian's full interview.
Providing Students with thoughts, advice, and experience on how best to find their "Footpath"
J.T. Allen - President of myFootpath LLC. Much of myFootpath’s guidance pertains to college and career planning, giving Mr. Allen a unique perspective on forging successful connections with the millennial student and engaging them throughout the college search process.
Continue to J.T. Allen's full interview.
Student Wellness
Dr. Jamie Smith is currently the Director of Clinical and Assessment Programs for GoalQuest, a leading provider of a proven suite of web-based communications tools for higher education institutions. Through her work with GoalQuest’s Student Wellness products, Dr. Smith has cultivated a unique understanding of the emerging health and wellness programs currently being implemented at campuses across the country.
Continue to Jamie Smith's full interview.
The Top Five Online Marketing Pitfalls
Dennis Rodriguez, assistant director of online new student enrollment for the School for Professional Studies at Regis University in Denver, Colorado, shared the most common online marketing mistakes made by higher education institutions.
Continue to Dennis Rodriguez's full interview.
Forecasting the Credit Storm
Patrick Kandianis is Co-Founder, EVP & Chief Sales Officer of SimpleTution.com, a premier online resource designed to help students and families find their way to the ideal student loan or financing option for educational expenses and help them take action.
Continue to Patrick Kandianis's full interview.
Content Reigns Supreme for Higher Ed Websites
Lance Merker is President and CEO of OmniUpdate, the leading provider to web content management solutions for higher education institutions. Mr. Merker consistently advocates the ‘content is king’ notion with his clients, and in the following interview, he shares his insights on web design tactics to meet the needs of today’s prospective student.
Continue to Lance Merker's full interview.
Trends in Higher Education: A Different School of Thought
George Lorenzo, Writer, Editor and Publisher of Educational Pathways, and Founder and President of Lorenzo and Associates, Inc.
Continue to George Lorenzo's full interview.
Optimizing Student Learning
Dr. Kurt Keppler , Vice President of Student Affairs at Valdosta State University and former president of the National Association of Student Personnel Administration (NASPA), has spent his professional career devoted to enhancing student learning and development in higher education. In the following interview, Dr. Keppler discusses the major challenges associated with student development and what proactive universities will need to do to address these emerging obstacles in order to optimize student learning and development.
Continue to Kurt Keppler's full interview.
The New School of Higher Education Retention
Dr. Chrissy Coley, vice president of retention services for EducationDynamics Enrollment and Retention Division, has spent over 15 years in the field of higher education and student affairs. Specifically, Dr. Coley has observed and participated in the evolution student retention and engagement initiatives, and she shares her insights in the following interview.
Continue to Chrissy Coley's full interview.
To Brand or not to Brand
David Mammano, CEO, president, and founder of Next Step Publishing, Inc., is the driving force behind The Next Step Magazine, a publication designed to help students with college, career and life planning. In the following interview, David candidly discusses the rise in popularity of cost-per-lead advertising, as well as the state of today’s brand advertising.
Continue to David Mammano's full interview.
Online Higher Education: Should the U.S. Brace For A European Invasion?
Richard Garret is a Program Director and Senior Research Analyst with Eduventures, the leading collaborative research and consulting company in the education industry, discusses the role of the Online Higher Education Collaborative and various trends witnessed over the course of his research. He shares these insights and more with EDUInsight.com in the following interview.
Continue to Richard Garrett's full interview.
Dominant Beliefs in American Study Abroad
Joan Elias Gore, Ph.D., Director of Travel Programs for the School of Continuing and Professional Studies at the University of Virginia, recently published a book titled Dominant Beliefs and Alternative Voices: Discourse, Belief, and Gender in American Study Abroad. In the following interview, Joan discusses the historical perception of American undergraduate study abroad and how those perceptions affect current international education trends.
Continue to Joan Gore's full interview.
The Role Mentoring Plays in the Retention of Female Doctoral Candidates
Dr. Bonnie Holaday of Clemson University, having taught in graduate (master's and doctoral) programs, chaired theses and dissertations, and served as a dean, shares a unique perspective on the role mentoring plays in the retention of female doctoral candidates, particularly those in the sciences.
Continue to Bonnie Holaday's full interview.
Adult Study Abroad Programs on the Rise
Joan Gore is the Director of Travel Programs for the School of Continuing and Professional Studies at the University of Virginia, she shares her unique insights on the adult travel program initiative and how recruitment and retention techniques differ from traditional undergraduate study abroad programs.
Continue to Joan Gore's full interview.
The Increasingly Competitive International Market
Daniel Obst is the Director of Membership and Higher Education Services for the Institute of International Education (IIE), shares his unique insights on international student recruitment, enrollment, and participation trends in study abroad in the following interview with EDUInsight.com.
Continue to full Daniel Obst's interview.
Online Tutoring Helps both Online and On Campus Students
John Stuppy is the President of TutorVista, a world leader in affordable, convenient and effective internet-based global education services including tutoring, test preparation, and homework help. In the following interview, he shares his insights on the emerging trend of online tutoring, discussing how students are responding and how institutions can benefit from this one-on-one aspect of online learning.
Continue to John Stuppy's full interview.
Ad:tech Conference Highlights Changes in the Online Advertising Market
Terrence Thomas, Chief Marketing Officer and VP of Business Development at eLearners.com, recently attended ad:tech New York, an annual conference addressing the business of modern marketing. Terrence gives an assessment of emerging trends in the online advertising industry as witnessed by him at ad:tech New York.
Continue to Terrence Thomas's full interview.
Universities Need to be More Competitive
Terrence MacTaggart has served as Chancellor of the University of Maine System and the Minnesota State University System. He led and participated in college turnarounds at both Webster University and the University of Wisconsin, Superior, and has served as a consultant to various public and private institutions in distress. Terrence discusses his most recent book titled Academic Turnarounds: Restoring Vitality to Challenged American Colleges and Universities (Praeger Publishers, 2007).
Continue to Terrence MacTaggart's full interview.
Study Abroad's Increasing Impact on Higher Education
Brian Whalen has been an active member of the global education community for over 20 years and possesses a unique perspective on international learning from the viewpoint of a professor, program director, and journal editor. He shares selected insights in the following interview.
Continue to Brian Whalen's full interview.
Marketing Opportunities for Online Degree Programs
Internationally renowned educator Dr. Kenneth Hartman holds a unique perspective on the distance learning field—where it has been, where it is going, and what educators need to know to get there. Since 2003, Drexel University Online (Drexel University in Philadelphia) has grown its enrollment of students in online degree programs from 200 to 4000, resulting in over $30 million in annual tuition revenue. Dr. Hartman shares his insights on a variety of issues in a Q&"A session with EDUInsight.com.
Continue to Ken Hartman's full interview.
For-Profit Institutions Growing Role in Higher Education
College-bound students are increasingly turning to for-profit institutions, precipitating unusual changes in student recruitment at traditional schools. Traditionally, for-profit colleges strived to meet the same recruitment success experienced at traditional schools, but the playing field has been leveled. To gain insight on the implications of this shift, we turned to Brian Bright with Liaison International to learn more.
Continue to Brian Bright's full interview.
Additional sections of this journal address student recruiting and student retention. We have also placed all articles with a common theme of online education and distance education programs in a separate portal. New articles will be posted each Monday, please check back by bookmarking this site or placing a link to this Innovative Practices in Communicating with Students portal.
