For-Profit University Articles

• The Constantly Growing Adult and Online Education Market - There continues to be increasing interest in online education, according to a recent study, 25% of all US collegians took an online course last year.
• University of Phoenix Continues to Improve - The end of 2007 saw an improvement in the for-profit university sector's performance. An industry focus on recruiting and retention has enhanced operating performance with revenue per student holding up with higher enrollment and retention rates.
• Higher Education Brand Loyalty - While brand establishment has always been an important factor in full time admissions, as higher education capacity has grown in recent years, brand building and development has become more important in university marketing plans.
• For-Profit's Insatiable Demand for New Students - As the higher education industry becomes increasingly more competitive, for profit colleges have competed very effectively with traditional schools is in the area of adult and continuing education.
• Tracking the Performance of the For-Profit Universities - Collectively, the for-profit university sector has drawn a fair amount of coverage by stock analysts. This look into the operations of these institutions can help us all understand the dynamics of the industry, and perhaps understand the dynamics that draw people to schools and how to successfully enroll them.

Interviews with For-Profit University Innovators

• Online Higher Education: Should the U.S. Brace For A European Invasion? - Richard Garret discusses the role of the Online Higher Education Collaborative and various trends witnessed over the course of his research.
• To Brand or not to Brand - David Mammano candidly discusses the rise in popularity of cost-per-lead advertising, as well as the state of today’s brand advertising.
• Online Tutoring Helps both Online and On Campus Students - John Stuppy shares his insights on the emerging trend of online tutoring, discussing how students are responding and how institutions can benefit from this one-on-one aspect of online learning.
• Ad:tech Conference Highlights Changes in the Advertising Market, Terrence Thomas gives an assessment of emerging trends in the online advertising industry as witnessed by him at ad:tech New York.
• Marketing Opportunities for Online Degree Programs - Dr. Kenneth Hartman holds a unique perspective on the distance learning field—where it has been, where it is going, and what educators need to know to get there.
• For-Profit Institutions Growing Role in Higher Education - College-bound students are increasingly turning to for-profit institutions, precipitating unusual changes in student recruitment at traditional schools.

Conference Presentations, White Papers Relating to For-Profit Universities

• Incorporating Lead-Generation Advertising into a Traditional School's Marketing Without Creating Havoc - White paper by EducationDynamics
• How the For-Profit Schools are Profiting Using the Internet - An introduction to the best practices of Performance-Based Advertising first presented at the Association of Texas Graduate Schools Annual Meeting, September 2007