EDUInsight.com
"Covering Innovation and Best Practice in Online Student Communication"
Journal of College Student Retention and Recruiting for both On-Campus and Online Universities
"Students want to search for schools online, look at school web sites and apply online"
Mark Shay
Chief Academic Liasion
EducationDynamics
Has e-mail peaked?
- The Chronicle of Higher Education asksis email for old people?
- According to a 2005 Pew Internet and American Life study, almost half of Web-using teenagers prefer to chat with friends via instant messaging rather than e-mail.
- Business 2.0 describes a comScore report that statesteen e-mail use was down 8 percent, compared with a 6 percent increase in e-mailing for users of all ages.
Communicating with Students - Article Archive
Communicating with Students
Education Dynamics
Higher education has been known to operate in silos; separate units that rarely collaborate or work in step. An often-cited example of silos is the existence of multiple admissions offices at a university. This practice often gets criticized as it misapplies scarce resources and fosters redundancy.
This week my company has taken a bold step toward integration, as we ourselves break down the four silos that comprised Halyard Education Partners to become one dynamic enterprise. We symbolically do this with a name change, but the real effort comes through integration. EducationDynamics has combined products and services from four successful enterprises into one unified suite of services. We have integrated our recruiting and retention products because we strongly feel that these are not two unconnected functions, but one vital function. Today, it is my pleasure to introduce EducationDynamics, our new company name reflective of our increasing role in higher education.
Because higher education defines a person's future and identity, this lifecycle has become a very important concept for the educational marketing community. To engage a student today, one must build a bond that is often created over a prolonged period of time, through a dialog between many stakeholders. Connecting these messages and images successfully is the challenge faced by admissions departments. Today, technology plays the host to more and more of these connections.
Keeping students active and engaged at their institutions is vital to the advancement of that institution. Loyalty and affinity are not just buzzwords for business; they are the lifeblood of academic reputation and brand building.
Without being too promotional, let me offer our corporate evolution as an example of best practice. It will be difficult for some within our enterprise as some long-standing traditions will fall and be replaced with what will appear to be disruptions. People will need to rethink their segment of the solution and work to integrate it with the whole. For years we have encouraged the marketplace to integrate services and we are indeed practicing what we preach. We will be a better company for it and our many clients will be better served. The team of 200 at EducationDynamics looks forward to setting an example for how all of higher education can become more effective and more efficient while better serving our educational community.
Need translation?, view the eMarketing Glossary, providing a basic overview of online advertising and the buzzwords, acronyms and technical terms.
Additional sections of this journal address student recruiting and student retention. We have also placed all articles with a common theme of online education and distance education programs in a separate portal. New articles will be posted each Monday, please check back by bookmarking this site or placing a link to this Innovative Practices in Communicating with Students portal.
Mark Shay is the founder of EDU - a leading academic advertising provider, - part of EducationDynamics, a leader in student lead generation and enrollment management services.
