EDUInsight.com


"Covering Innovation and Best Practice in Online Student Communication"

Journal of College Student Retention and Recruiting for both On-Campus and Online Universities



online education photograph

RANKING ONLINE DEGREE PROGRAMS?
A commercial directory provider is offering rankings of online degree programs. Data on 8 criteria from a variety of sources were used for the ranking, including: acceptance rate, financial aid, graduation rate, and retention rate. While this is far from a comprehensive assessment, it presents some interesting ideas: Read about their methodology


DISTANCE EDUCATION RESOURCES

The Presidents' Forum calls for regionally accredited, adult-serving institutions that have some or all programs offered online to join together in a voluntary commitment to a set of Principles of Good Practice.


The New York Times Knowledge Network. A new learning and networking platform combining the resources of The Times with educators from leading institutions.


USDLA - United States Distance Learning Association serves the needs of the distance learning community by providing advocacy, information, networking and opportunity.


The Distance Education and Training Council promotes sound educational standards and ethical business practices within the correspondence (distance education, online education) field.






Managing Content on your Website

Managing your content on a university website can often be an arduous task. Sometimes the process involves submitting the information to your powers-that-be, having it approved then forwarding it on to the tech team who puts it on the waiting list where it can take anywhere from several hours to several days (I've even heard of several weeks from some clients). It can be cause for a great deal of frustration. It should also be considered unnecessary frustration as there are many solutions available for managing content on a website. I hope that everyone agrees, updated content on a website is essential, especially on your university home page, your department's landing page or at the very least, a latest news section of your site. If you expect regular visitors to your site, you'd better keep things fresh. That said, let's consider some of your options.

  1. You could hire someone who has HTML skills, maybe some experience with Image software like Adobe PhotoShop, possibly some PHP or other coding language (important if you want to add RSS feeds or the like). Someone dedicated to updating content on your site will make life a lot easier for you. It's going to cost you though. Salaries are not cheap and even a part-timer can set you back quite a bit plus you might have a tough time justifying it to your department head.
  2. You can outsource the work to a company who specializes in web design/maintenance. Our own consulting division offers such a service. This is pretty handy if you have no desire to do it yourself. Generally updates are turned around quickly (within 72 hours). Again, cost may be a factor. We will charge anywhere from $65 - $110 an hour depending on the package you purchase.
  3. Purchasing a cheap content management solution may also be a consideration. We have recommended Macromedia Contribute to several clients who love it. It's certainly easy to use. We generally suggest that if you can use Microsoft Word, you can pick this one up fairly easily. If set up appropriately you can do a lot with it.

On the plus side:

It's easy to use
CSS support (can be tricky to learn though)
Supports user management including approval system
Image editing in-place
Cheap at around $150
Set-up can be quick and easy

On the down side:

Need to download onto individual computer (unless you get the publishing server which is more expensive)
Poor support of dynamic websites
Publishing workflow is not very robust
Some compatibility issues (especially with sites not developed using DreamWeaver).
Conclusion: Overall, not a bad option if you have a static website and want the ability to add or change content on your site (and you don't have to rely on an approval process). Not recommended for large or dynamic websites.

4. Custom Content Management solutions are another option. We have designed several specifically suited to the needs of our clients. Some will upload and manipulate images automatically, others will be simple text editing solutions while others will offer a WYSIWYG (What You See Is What You Get - it's more like Word than lots of code) editing interface. Costs can range from decent to prohibitive but again, it depends on what you need. 5. Open Source Content Management can be an option but there is a learning curve involved and support is not cheap if something goes wrong. Drupal is a challenge to learn but it also has a great number of add-ons and modules for a variety of purposes and customizing it to suit your needs can be a lot easier than other open source options. We have come across some browser compatibility issues 6. Bundled Content Management Solutions. Of all the Content Management Solutions we've tried and recommended, OmniUpdate is by far the most robust. While not as cheap as Contribute, the adage that you get what you pay for is certainly true in this instance. On the plus side: Very easy to use CSS support Supports user management including approval system Web-based - you can work from anywhere that has a Browser (Internet Explorer preferred) and an Internet Connection. Set-up is taken care of. Compatible with most platforms (.asp, .jsp, .html, .php etc.) Excellent work flow permissions process. Higher Education focus. RSS support On the down side: Works best with Internet Explorer on a PC (also works with others but not as reliable) Higher Cost Conclusion: If you're seriously considering a content management solution for your department or your school, we highly recommend this option. The folks at Omniupdate are easy to work with and willing to set up a test drive if you're still not sure. Managing your own content can be quite empowering and is beneficial for search engines and users alike. Deciding on a Content Management System can be a difficult process, and we really only touched on it here. Feel free to contact us if you're looking around, we'll be able to point you in the right direction. Article by Paul Fleming