EDUInsight.com


"Covering Innovation and Best Practice in Online Student Communication"

Journal of College Student Retention and Recruiting for both On-Campus and Online Universities








Admissions Services Buyer

Naturally I would suggest you explore the services of Education Dynamics, providing academic advertising for Study Abroad Programs, Study Abroad Directory and Graduate Degree Programs. To increase your web performance, you should purchase fixed cost advertising in the form of buttons banners and links from these leading online directories.

eLearners.com is a leading online directory of online degree programs. It is a web site that connects individuals to the best online learning providers, offering a comprehensive searchable database of courses and degrees, plus resources to help them make wise educational decisions. Online Program advertising through performance-based online marketing services, often referred to as Lead Generation. is an option on this site

Goal Quest: GoalQuest provides the most comprehensive suite of proven, web-based recruiting and retention tools that empower colleges and universities to accelerate recruiting, enrollment yield, retention, parent relations and alumni development. Currently serving more than 100 colleges, universities and specialty schools, GoalQuest has demonstrated significant ROI - return on investment for its clients ranging from large improvements in student applications, materially increased enrollment yield, and increased retention rates.

WorldClass Strategy is a recognized leader in providing performance-based interactive marketing services. WCS offers a unique blend of marketing services, such as: search engine optimization, strategic planning, media buying, online ad placement, analytics, creative design, as well as sophisticated ROI modeling and campaign tracking.

Other companies that have a focus in serving the higher education industry include:

Academic Web Pages, small web page design firm with a focus on, as their business name suggest academic web pages

Search Marketing Consultants - Network of former EDU Internet Strategies Consultants and creative people designed to help programs separate themselves from the crowd.

TargetX offers Interactive Marketing Solutions for Colleges and Universities. Led by Brian Niles, this group understands how to communicate with the younger generation and has a staff that can help with delivering the right message to the right crew.

Bob Johnson Consulting specialties:

  • brand building strategy in the online world,
  • "Writing Right for the Web" seminars,
  • Customer Carewords research so you know what to write about,
  • competition analysis and competitive positioning, and interactive communications to increase yield in advancement and enrollment.
Bob's offers great insight and ongoing case studies of success in his Higher Education Marketing Newsletter - great reading!

James Tower is a full-service Internet marketing company specializing in strategic planning, creative work, and interactive design and development.

Have too much content and need a simpler way to publish it? Consider a content management system as opposed to a site designed by a creative shop. _OmniUpdate produces solutions designed specifically to help educational institutions maintain better Web sites and give educators and students the tools they need to teach and learn. OmniUpdate offers powerful browser-based Web content management systems that enable even non-technical faculty, staff, and students to easily create and edit text, insert images, and create new Web pages without HTML or programming.

Need translation?, view the eMarketing Glossary providing a basic overview of online advertising and the buzz words acronyms and technical terms.